Top 35 Social Media Statistics and Trends in 2022

TubeBuddy allows you to perform keyword research on the platform so you can determine how to shape your company’s next YouTube video. If you want to connect your brand to something trending in pop culture, TubeBuddy can be especially useful, because pop culture is among YouTube’s most watched content categories. In 2022, we strongly encourage travel marketers to lean harder into video creation — and that doesn’t have to equal big budget productions.

A great way to tap into social media influencers is to align with a 2022 social media calendar. This will show you trending and relevant events that you could promote alongside an influencer such as Earth Day, International Cat Day, or Halloween. In the 4 years since 2016, the influencer marketing sector has grown from $1.7 billion to $13.8 billion.

Skype started as an independent company back in 2013 but is now owned and developed by Microsoft. Through Weibo, users can post images, videos, and stories, see trending topics, use hashtags in posts, and use the platform for instant messaging. It’s easy to get started on Facebook because almost all content formats work great on Facebook — text, images, video content, and Stories.

Another big trend that has arisen in the past has been the incorporation of shopping capabilities on top social platforms. Now, you can go in and make a purchase directly on Instagram, Facebook, and even WhatsApp. Read more about buy real instagram followers here. In the upcoming months, we can expect to see even more development of e-commerce. Just Facebook, for instance, is investing heavily in branching out withFacebook Pay and simplifying their one-click purchasing options to make life easier for all consumers. However, yet another Meta platform – WhatsApp – tops the global rankings, with 15.7 percent of working-age internet users choosing the messenger app as their favorite social platform. 4.95 billion at the start of 2022, with internet penetration now standing at 62.5 percent of the world’s total population.

While you should probably spend at least a little money on it, how much you get out of your spending will depend on the efficiency of your campaign. LinkedIn has 260 million monthly users and is the best platform for professional networking. As far as LinkedIn business uses, it’s an excellent place to find top talent, position yourself as an industry leader and promote your business. Google-owned YouTube is a video-sharing platform where people can view, upload, rate, share and comment on content. Pinterest is great for niche businesses, but it may not be for every company.

Most social networks have in-app shopping solutions now, including live video, and are working to provide new features to meet rising demand. But Instagram, Facebook, and Pinterest are the most popular. Social media users can search for posts near them, so be sure to add a location to the post. And on Facebook, companies can “boost a post” and select target locations for the audience to help narrow the reach. For companies that want to reach younger audiences, TikTok is a must. It is one of the main platforms to reach Gen Z and millennial consumers.

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