More and more companies are looking to digitally transform their organizations to meet the ever-increasing demands and expectations of the modern, technically sophisticated customer. But few are prepared for the internal disruption this causes throughout the company, which is why cultural change and change management are so important.
For digital transformation to be successful, companies must adopt agile methodologies, processes and work practices. Becoming an agile business requires a cultural change. Similarly, as digital transformation is largely driven by changing customer demands and expectations, customer-centric strategies are a must, and successfully developing and implementing these new approaches requires a more integrated and fluid organization.Digital Transformation Brisbane
Laying the foundations for digital transformation
Companies whose digital transformation projects fail are often guilty of not laying strong foundations:
Laying this foundation requires a major culture change within the organization, and managing this process is challenging. Unfortunately, if your organization wants to be successful, it is inevitable.
Due to the ever-changing and ever-evolving nature of the modern world, companies need to cultivate a culture of perpetual revolution.
Gone are the days when companies set a strategy for the next 5 years and then expected the company to execute on that strategy. Establishing a 5-year strategy is still important, but the need to be able to quickly change that strategy at will is fundamentally important to the long-term strategic success of the business. Most companies, especially large and established ones, are difficult to convert and that is why aggressive new market entrants can digitally sweep and disrupt industries, markets and supply chains.
Established companies are too slow to respond and by the time they have mounted a significant response, the new entrant has established a strong position in the market and is almost impossible to eliminate. Companies must be able to pivot quickly to respond to new market entrants and changes in the competitive landscape. Digital Transformation Consulting Brisbane
Similarly, as new technologies emerge, the demands and expectations of customers and other important stakeholder groups change. The innovation roadmap you’re following today could be redundant in weeks or months. Agility enables rapid turnaround of development roadmaps, rapid transformation of customer-centric strategies, and reengineering of omnichannel customer experiences.
All of these cases cause disruptions throughout the company and with the increasing frequency of these disruptions, a culture of constant change and revolution is imperative.