If the offers only show up occasionally, you’ll get more conversions from them. Read more about buy instagram followers here. These methods get results because it shows that your brand is willing to participate in the Instagram community. It also gives people easy ways to engage with your brand and promote themselves. If your ads tell a story, they’ll feel natural in the Instagram environment and people will thank you with engagement .
The idea of going “live” on Instagram is pretty daunting for most. While Instagram Stories gives you the option of publishing pre-recorded video, there are no “retakes” on Instagram Live. Running an Instagram contest or giveaway is a fun and easy way to promote your business and gain exposure on Instagram.
For example, come Christmastime, do a giveaway for a generous gift card that can be redeemed at your restaurant in the month of December. Then, we uploaded the image to our stories and added a mention of our page so that the arrow points to it. A great way to get more engagement on your posts is to ask a question. The go-to topic can be a “this vs. that” featuring two of your dishes. California Donuts posted a video of an employee flipping donuts calling the treat “essential for the soul.” If that doesn’t get you craving donuts, we don’t know what will. Customers also love behind-the-scenes looks at the brands they love, so consider posting clips of your chef cooking a popular dish or your staff handling everything smoothly in the kitchen.
In this post How many followers do you need to be an influencer? Now, if you’re thinking to use this promotion method to increase followers, this would not work. I’ve seen people confused between that and IG promotion cost just going to be higher and higher without followers gains or even sales. Tap the first option and it will post with a customized story where you can still add filters, text, emojis, or GIFs.
We all know how much pets love boxes, and so do the folks at Chewy. They encourage customers to post pictures of their pets in Chewy boxes (seriously — it says it right there on the box!), and Chewy shares them on its social media. Not only does this provide the Chewy social media team with endless new content, but it shows potential customers real photos of real customers and their cute pets. Some brands share a branded hashtag and ask their customers to use it when posting about their products. The company then follows that hashtag to discover new content and asks the person permission to share their image. Other brands run specific UGC campaigns and contests to gather a lot of UGC at once and “flood” follower timelines with brand-specific content.
People enjoy seeing what it takes to make the event a success. Offer really engaging content through your story like exclusive behind-the-scenes interviews with talent or teasers about a surprise performance. Whatever you post it should get your followers excited and happy to share your stories with their network. Yes, hashtags still matter on Instagram, and finding a unique and catchy branded hashtag for your event is no easy task.
But no competitor will have that specific video of an enthusiastic customer raving about their experience with you or that unique snapshot of someone genuinely enjoying your product. So encourage people to create content showing off what they love about your business. Run your promotions for a short time to make it clear when followers should act. But don’t make the mistake of publishing sales posts all the time as your audience will expect them continuously. Even better stories let you take advantage of real-time marketing so you can post current, relevant content, and get instant feedback from your audience.
Think about the user, use product or service imagery when targeting people who have visited specific pages on your site, use lifestyle imagery when reaching prospective customers. 500+ million active users and 80% of that audience following a business on Instagram, you should be leveraging Instagram within your digital marketing strategy. Specifically, digital product creators can use video posts, Stories, IGTV videos, and Instagram Live broadcasts. These could help you raise brand awareness, convert more customers, and stand out from the crowd. Aside from asking customers for reviews, encourage customers to post user-generated content on Instagram, ideally with a branded hashtag so you can track it. User-generated content is simply any photo or video a customer creates about your brand.
As a result, the better people will respond to your advertising, the cheaper it will cost. Not only does it show potential customers you read their feedback, and care about what they think, it demonstrates you’re a business people can trust. Plus seeing that other customers enjoy your products and services, can be just enough to nudge people into buying. Instagram stories allow users to create more interesting content than what an individual post can give. With stories, you can post 15-second content that can only be viewed by your followers for 24 hours.
Understanding who your audience is and delivering images they would be interested in. There’s no time like the present to start experimenting with Instagram. Unlock the rewards it has for your business today — you won’t regret it.