You will be limited to your inner circle of customers or the people that are already familiar with your market or brand. Because they not only increase engagement but also boost social shares. Social media proves to be a powerful tool when it comes to growing your brand awareness. Paid social media ads on the other hand allow you to constantly keep track of how well your ad is performing. When you’re doing any type of offline advertising, you’re unable to analyze the performance of your ad campaign. As more and more businesses successfully experiment with digital advertising.
Most social media platforms limit the number of followers you can have so it’s important to choose wisely. To start off, identify the video formats that are trending that week by scanning popular videos on the “discover” page. You can find trending sounds as well when you click “add sound” to a video and navigate to the playlist “TikTok Viral.” ? “It’s about showing that desire to be part of the club,” says Rich Henne, co-founder of mission-driven sweatshirt brand Ivory Ella. On Ivory Ella’s account, people dance to TikTok trends, like the Renegade, in company-branded sweatshirts.
The more valuable the content, the larger the drink of water that grows your overall goal-plant. As with any marketing efforts, having a solid strategy in place is integral. Here is a quick guide to using TikTok for business in 2021. A study conducted by Kantar in partnership with TikTok found that nearly 30% of Gen Z users have purchased a product they saw advertised on TikTok. TikTok is great for increasing your audience reach, consumer engagement and creativity. TikTok for Business users can create TopView Ads, In-Feed Ads, Brand Takeover Ads, Branded Effects and Branded Hashtag Challenges.
Focus on creating content that is visually appealing and easy to consume. People are scrolling through their feeds quickly, so you want to ensure your video grabs their attention. While consumers are eager to buy a product they love or believe in, personalizing the narrative behind your brand is what truly secures an audience and customer.
More and more often, brands are seeking out influencers to share stories on different social media platforms. On TikTok, you can share, like, and comment on other user’s videos, just like you would on other social media apps. If you see any accounts that you feel are relevant to your brand or business, give them a follow to encourage them to follow you back. To search for accounts and videos, use the Discover tab at the bottom of the screen. You can filter your search using usernames, hashtags, video titles, and top viewed.
Consider the influencer’s reach when evaluating potential partnerships. People record themselves while attempting to flip the lid onto their Chipotle bowls — without using their hands. This was to promote their new Cinco de Mayo deal with free delivery. They’ve accomplished this by doing giveaways to gain more followers. True, it sounds like an extra spend, but they believe it will ultimately result in revenue for them.
Many businesses choose to use TikTok to build brand awareness and trust. However, there are also ways to measure conversions based on the success of your campaigns. Building brand awareness, engagement, and sales—sounds like good reasons to join TikTok, right? However, those are things you can do on just about any social media platform.
Of course, you need to have the background and the experience in this first to offer this as a service. But once you’re there, people will pay to have your experience and your brain on their account. That’s where you can come in as a service or agency to make that agreement outside of TikTok and help brands save a little bit of money.
Pay attention to the way your market is using the hashtags too. You wouldn’t use “#smallbusiness” because you’d only attract fellow business owners. When you open TikTok and land in your ‘For You’ feed, you’re presented with a stream of videos curated to your interests, making it easy to find content and creators you love. This feed is powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user. The increasing number of TikTok app downloads and daily active users have certainly caught your attention as a business owner or a marketing expert. Facebook is still the number one performing social platform in terms of monthly use.
It is going to have an even bigger effect on people this way. One of the very first things you need to pay attention to is your profile picture. They see their numbers struggling, and some may even start looking for how to buy followers on TikTok. The truth is that your profile picture may just be the problem. Hashtag challenges have become ingrained in modern culture. Read more about buy tiktok followers here. In 2021, these will continue to grow and flourish, creating wonderful opportunities for brands to connect with customers.