YouTube Views is working with several content creators around the world to encourage them to create and publish YouTube Shorts on its platform. However, one could conclude that the corporation has chosen this strategy to defeat its competitors by capturing its audience.
And the company’s YouTube shorts are getting better so quickly that they are about to beat out other platforms and apps.
The YouTube shorts were introduced earlier this year to give users a short, easy-to-understand movie. This was done in response to the audience’s growing interest in short video content. It takes less time to watch a YouTube short than a one-minute video on any other site for short videos.
Insider reported on Wednesday that YouTube Views had announced numerous initiatives to compete with its rivals. Several content creators informed a news forum that the company pays TikTok stars and other content creators to create and publish short films on its forum to attract their viewers to its outlet.
These projects, however, are unrelated to the $100 million YouTube shorts fund established a few months ago, which aims to award $100 to the creators of the most popular short.
The report reveals further that the two content managers said that these programs had multiple offers for authors, such as releasing 100 shorts within six months for a payment of $50,000. Moreover, the platform was prepared for price discussions.
Another program gives a total of 80 shorts, of which thirty must be created using the shorts app’s features.
Additionally, the platform compensated producers for music video shorts for various music campaigns.
A corporate official stated that the corporation has already requested money from various creators for the 100-Shot Fund Program and refused to comment on other initiatives.