Best Candle Packaging for Your Brand Recognition

You can show your customers that your business is serious by using candle packaging. There are so many candle brands on the market today that it can be hard to stand out. However, using creative candle packaging ideas, you can set yourself apart from your competitors and boost your sales.

Candle Packaging Ideas: Adding Value

 You sell a great product, and your customers are loyal. You want more sales, right? You are passionate about the candle business. Your heart and soul go into it daily, you want to build a tribe of loyal customers.

 As a result, it implies that you value your customers and think highly of your products.

 Create a brand image, and as a result, you gain customer loyalty and sales increase.

Here are some reasons why packaging adds value to your business.

1-Packaging Provides Information

Simple and clear packaging is essential. Apart from the material, colors, or finishes, you might want to add, your goal is to sell your product.

Catchy designs are definitely a plus. In addition, the information on the packaging may influence their decision.

Let’s see what information is usually included.

·         The Brand and Logo

Make sure your customers know who made the product and help them remember it. Your candles should be easily identifiable among your competitors.

·         A Product’s Name

You can give your candles a fancy name (such as Black Beauty), or simply write “beeswax candle”. The two options are great and will make it easier for your customers to identify the product.

·         The Advantages

Describe a few of the benefits your candle offers. Write a blurb about it if it smells divine. Benefits are the main reason people buy products.

·         The Ingredients

 Be sure to always list the ingredients and follow all regulations.

·         Quantity

In addition, some businesses prefer to know the quantity of the product (e.g., 6.2oz/175g). Label or package should be a must on the product.

2 -Packaging Affects Brand Perception

If there are so many brands and varieties of candles on the shelf, why would someone choose yours? You can make your brand unique by using more packaging ideas for candle. These ideas will tell you what makes yours different from the competition? In addition to nicely labeled tins and jars, witty tags and ribbons on candles do a superb job of grabbing attention.

3- Packaging Protects the Product

Let’s be honest; you put your heart and soul into your products. Now they must reach your customers safely and intact. Your efforts wouldn’t be worthless if they vanished.

In addition to creating a lasting impression and trying to sell, candle producers also have to deal with fewer fun tasks. It can be a nightmare to ship, handle, and store products. Your candles mustn’t be damaged in transit or on the shelf.

Candles will soften, melt, or lose their scent and color faster in high temperatures and sunlight.

4- Develop Multiple Designs

It is possible to have multiple types of scented candles. How can buyers distinguish a message if you try to convey one? When selling candles with different fragrances, it’s a good idea to differentiate them visually. As a result, customers will associate the color with the scent or theme.

 Taking special care of each candle is a good idea. 

 Boxes, materials, and finishes ideas

How would you describe your brand’s packaging?

It is important to remember that the packaging of your product and yourself defines you. Additionally, it creates a connection between you and your customers. Choose candle packaging based on what you want your customers to experience. Make your brand’s logo and name stand out with a unique design.

Let’s see some types of boxes can help the business sale.

1-Types of Boxes

Listed below are some of the candle-friendly box .

  • Lock Bottom Box

Designed to hold heavy items securely – the bottom locking tabs close together into a snug fit

  • Crash Bottom Box

The glued flaps of crash bottom boxes make them suitable for storing heavy items. Packages won’t slip out of candle jars

  • Sleeve Packing

A sleeve slides easily over a product or over a blank or custom-made box because it is open on both ends

2- Select the Right Material

A product’s quality is determined by its packaging. Your brand’s image can be reflected in it. It’s part of your image. For example, using 100% post-consumer recycled paperboard shows your concern for the environment.

You must ensure that it fits not only your design requirements but also your candle type

3-Cutouts, Coatings, and Laminates

Your packaging will be stronger and more resistant to scratches and abrasion with coatings and laminates.

  • UV Coating with A Gloss Finish
  1. The default coating
  2. Coating with UV-dried liquid
  3. Protection from the sun’s rays
  • Coating with Spot Gloss
  1. A gloss coating is applied to certain areas
  2. A glossy area stands out when it is contrasted with a flat area.
  • Laminate with a Soft Touch
  1. Creating a sensory experience
  2. Luxurious hints
  3. Enhances the box’s strength

4-Foil Stamping, Embossing, And Debossing 

Protect your packaging against scratches and abrasion with coatings and laminates.

  • Matte Laminate
  • Effect of metallic foil.
  1. Logos or design elements are highlighted
  • Embossing
  • The raised three-dimensional pattern on the box
  1. Brand logos or specific brand elements are highlighted
  • Debossing
  • The box has a three-dimensional depressed (lowered) pattern
  1. With other post-printing techniques, it offers a fully tactile experience
  • Printing on the Inside
  • Enhances the packaging’s value
  1. Inside space continues the brand story
  • Cutouts
  1. Cuts that allow you to see the candles inside
  2. It can be applied to any paper – white, craft, or metallic

Candle Packaging Ideas: Use Labels

Labels for candles are a cost-effective packaging solution. The stickers can be applied directly to the candle or a blank box. You can use the candle labels to:

  • Inform in a simple and clear manner
  • Utilize color and typography to make your product stand out
  • Keep the packaging consistent

Conclusion

 Candles are a great way to increase business sales and ambiance, and with the right candle packaging, your business can really shine. Here are some of our favorite candle packaging ideas to help you stand out. It doesn’t matter if you’re looking for something simple yet chic or something more experimental and unique; implement the ideas above in your business to boost sales.

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